Date: Friday 7th July 2023
Set times: 21:15 – 22:15
With every move, Black Eyed Peas telegraph the rhythm of culture. Over the past 25 years, the Los Angeles trio—will.i.am, Apl.de.Ap, and Taboo—have earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. One of the era’s biggest acts, they emerged as “the second best-selling artist/group of all-time for downloaded tracks,” (Nielsen) and landed on Billboard’s “Hot 100 Artists of the Decade.” In 2011, they dazzled the world with a landmark performance at the Super Bowl XLV Halftime Show.
Their eighth studio album, TRANSLATION, achieved staggering international success after its release in 2020. Featuring major collaborations with artists such as J Balvin, Ozuna, Maluma, Shakira, Nicky Jam, and Tyga, the long-player garnered eight nominations at the Billboard Latin Music Awards, including ‘Crossover Artist of the Year” and “Hot Latin Song of the Year” for “RITMO” and a nomination at the 2021 Latin Music Awards for ‘“Favorite Artists – Crossover”. The album resulted in a series of chart-topping singles, including the massively successful “RITMO (Bad Boys For Life)” [feat. J Balvin] and “MAMACITA” [feat. Ozuna and J.Rey Soul], both of which achieved #1 status on three Billboard Charts each, numerous award nominations, and gold, platinum, and diamond certifications globally. The knockout album single from December 2020, “GIRL LIKE ME” [feat. Shakira] continued this streak, achieving success on Latin and Top 40 radio, sparking a viral TikTok challenge in late 2020, and scooping “Best Latin” award at the MTV VMAs, while 2021’s ‘HIT IT’ with Saweetie and Lele Pons racked up 5.8M global audio streams, 1.1M US audio streams and almost 10M YouTube views in its first week alone.
The success of TRANSLATION demonstrated Black Eyed Peas’ ability to reinvent themselves along with the changing times, a fact reconfirmed in 2022 when the band reunited with Shakira and David Guetta for DON’T YOU WORRY, the first single to drop from ninth studio album ELEVATION. The hugely successful lead single was swiftly followed by the Anitta and El Alfa collaboration SIMPLY THE BEST. Harnessing the musical forces of North and South America in one immense new single, SIMPLY THE BEST follows on from DON’T YOU WORRY, opening up yet another brilliant chapter in the continuing story of the Black Eyed Peas in nothing less than international chart-topping style.